Post 087

There are some clients we know we want. Traverse City Tourism is one of them, so our receiving our first TV campaign for this company was a dream come true. When we can work in Traverse City and bring our knowledge of the area to bear for a project in a way that can pay off, we get excited about that.

This project was heavy on locations, and light on everything else. We had to be able to move fast to keep up with our schedule and to make the best of available light during the time of year when sun is rarely in favorable positions. That turned out to be more exhausting than we anticipated, but the effort and pride shows in the final product.

TRAVERSE CITY TOURISM 30s TV SPOT

Client: Merrell

Agency: AUX

Director: JohnPaul Morris

Producer: Katie Fox-Webb

Editor: Sam Crick

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